Flying Europe direct Oz sounds like a winner to me. All they need to do if align the schedule to have jets arrive from all the capitals a few hours before the departure time to feed the route.
I think the problem is- who is going to want to sit in a econ seat for the 18 hours?
Do you think you could make money by flying an all premium config, feed the route using
VB's econ 737s. For me I would love a 'low Cost buissness' style set up, with a bit of space and something to watch. I think if they could set it up so you fly econ to perth on a day flight then buisness to europe for a price slightly higher than the very expensive Q or singa econ, it would be an absolute winner and they would dominate. I think most people don't fly business for the lounges and the fine dining, for me it is all about the space and having a comfy big chair. Without all these extra costs, surely
vb can put together a product that is innovative, value for money and competitive.
And also wouldn't Darwin be closer to EGLL?