F3G:
In particular, the company has seriously lost its way in managing its relationship with independent premium passengers, who are not hampered by corporate travel policies and will switch carrier if mishandled.
I couldn't agree more. And what really niggles me is the nagging suspicion that the flexi F fare that I pay is artificially hiked to allow the corporate customer a substantial "discount". Which I effectively subsidise. It would be nice to know I am wrong.