Article in Flight 20th August 1964 which argues for rear facing seats. it also states:
.....(for example, the disaster at Munich, when nationally acclaimed footballers in forward-facing seats were killed, and those in aft-facing seats were saved)...
This statement re Manchester United footballers seat positions and the Munich disaster is new to me, but it didn't seem to steer the public to clamour for rearward facing seats, which is a pity.
Full article here:
aft-facing seats | flight international | rearward-facing seats | 1964 | 2260 | Flight Archive
Another more recent (October 2009) article here:
Are aft-facing airplane seats safer? | Need to Know | Air & Space Magazine