No doubt, the fabled XX is a mess, a corporate Black Swan like few the modern world has seen. A year ago, it was zooming along reasonably well even as economies crashed. While YY was put on government life support, XX was plotting a future for itself. Hubris accompanied XX headlong drive to be No 1. It compromised the quality and safety that made its reputation. An arrogant and non-transparent crisis response further tarnished trust. XX must work hard to regain it. - ….. – By putting profit ahead of safety, XX lost its way …