I know Mr Baldwin and he is 100% legit - I signed our company up straight away.
It's a good opportunity to fill your empty legs, especially if you are ferrying into Syd to do a CHTR and then ferrying home empty again.
Smart operators would build the empty legs into their quoting and then sell them on again for "cream", although I remember another operator, Maitland based, who didn't... with predictable results