IIRC, BA Gold members can check in on-line and pick their seats 3 days before departure. The rest of BA Club members, and indeed the Rest of the World, have to wait until the magical 24-hour moment, when they fight for what's left.
Do BA Gold pax deserve better treatment? I believe they do, because they shovel money into BA big-time. The rest of us, the "Less Frequent Shovellers", or "LFS" [
anag]
inevitably take second place.
HOWEVER, if Seat 62K is something that means a lot to you, feel free to spend the extra ££ and bounce a Gold member.
Does that seat make that much difference? Probably not.
Will the concept make money for BA? Probably not.
But it
might upset some of those Gold members who keep BA afloat - which IMO makes it a rather strange
PR/marketing exercise.