F3G ... the "Pay to get your seat" ploy is a total stinker, IMO. Smells of Ryanair, for a start!!
The guys travelling on company expenses will, of course, bill the extra fee. The rest of us won't pay, and can pi55 off, and have the cr@p seats.
Which is actually a VERY interesting and novel way of influencing some of us to consider NOT flying BA.
Is there anyone out there in Marketing who can explain the customer relations benefit of charging £60 per person per sector to get a decent seat? In CLUB?