Hypothetical situation...
I live in the countryside or a small town, my only means of transport is my pushbike. I don't have a PC, I can't easily get to a library, I don't know where my nearest flying school is. But I just had a windfall, and I've always wanted to learn to fly. How do I find out about it? Well, it makes sense to ask someone who really knows; I've been given inaccurate advice about things in the past. I know, I'll phone the CAA...