Theis is not a facetious or obvious question, and I am having a great deal of difficulty answering it.
Apart from the obvious moral imperative - ie injuring and killing people including oneself is a Bad Thing, why is it so important to an airline ?
I would really like some insight to this from the safety practitioners among you
Is safety important because:
a) it preserves my airlines assets
b) a safe service will always be more attractive to customers
c) a responsible attitude to safety and risk is seen as important without further justification
d) it represents the biggest risk that the airline company can take ?
e) saves money on insurance policies and claims
This is not intended to be controversial, I am simply looking for the real drivers of safety.
Thanks for any responses
hugel