Hi A-3Twenty.
Lets assume the runway is 33 and the braking action is reported as good.
1) 240/36 is outside my limits so divert.
2) 240/30 is within limits so continue the approach. If I get a gust of 38 kts which becomes uncomfortable to handle - then GA and do a DODAR in the hold. During a gust, the wind should become more geostrophic. If I'm in the Northern hemisphere, it will come from say 270 degs. If it is still comfortable to handle, then continue whilst it feels OK, being ready to GA at any time before selecting reverse. Once Rev selected - continue the roll out.