Why go to Europe with EK rather than QANTAS?
I live in Perth and am about to take my 2nd trip in a year with Emirates to see family in England. Why? Because I can fly Perth-Newcastle(NCL) in 2 stops. This cuts at least 7-8 hrs off the total journey time against going through Asia with the competition. I don't have to transit through Heathrow Hellport or another European hub to get to my destination. Fewer stopovers means fewer chances for bags to get lost/miss connections etc etc. I travel economy and Emirates fares are cheaper than the other flag carriers. The shorter journey time and number of stops reduces the discomfort on such a long trip. The overall travel experience with QANTAS or any other airline is not so different that I would insist on flying with them. My choice of carrier is all about schedules and convenience and on this route Emirates can't be beaten.