Why do airlines sponsor?
Now that the job market is starting to pick up, the rumours of sponsorship have started. At the moment there are hundreds some people say possibly 1000 unemployed licence holders in the UK, with experience ranging from low hours to JET/Turboprop time.
Now we can say that approximately 1/3rd of them (us), you wouldn't want to give a job to and possibly another third aren't up to flying commercially in big(ish) jets. Even if this is the case there are still a load of good unemployed pilots out there willing to move anywhere and work their arses off.
So why sponsor? Some people say that Airlines like to mould you to their way, well they can do that in the sim when you start your training. I think that if you have a good school/instructor, you can be taught the importance of professionalism but lets face it VFR Nav in a single piston, is not Airline Flying.
Airlines are always trying to save money, so why dont they save the cash their throwing at sponsorships and just employ someone who's already qualified.
Or is there another reason why they sponsor?