Anyway I've had my winge now. It's not going to change anything so I will shut-up. I think RVR800 hit the nail on the head. It's a simple paper sift.
I want to work for the company that has the balls to tell me I got the job because my cv landed address side up when it came through the letter box. I know I am no better or worse than anyone else.
Best of luck to you all. May your cv stand out like snow in a coal mine.