Well, seems like you completely missed the point there Jetopa (which also means, the slogan missed the point in terms of marketing, I admit):
"'top pay for top performance'. That says all about how they look down to the rest of the flock."
refered to exterme specialists (ALL pilots, not just DLH!) wanting renumeration for their special skills (NOT because they are better persons)
, which they cannot easily transfer into another employers system, due to the tried and proven system of seniority for airline pilots.
The slogan now is:
"Only with us!"...
which stresses the point regarding the subject of this dispute.
Last edited by wonderbusdriver; 17th Feb 2010 at 17:55.