I think it would be unfair to say the swiss lot wanted passenger flights. I believe that to be the opposite end of the spectrum to what they wanted, and they did state they would certinally never want a low cost airline. There is pressure from other sources as well, if you were Coventry CC you would much prefer to have a 'proper' airport that had passangers and everything, rather than a dirty old freight stop full of hangers that it should be.
We shall wait and see but i think alot of people will find themselves stepping off this rollercoaster here!