Just like any companies 'Mission Statement' words that mean 'jack' by saying the obvious.
I just looked at a package from the Dole Plantation in Hawaii, mission statement starts with, "Dole Food Company, Inc. is committed to supplying the consumer and our customers with the finest, high-quality products and to leading the industry ........" like hello, they wouldn't say that they are not committed to supplying the consumer.... or perhaps low-quality products.
Like an airline saying, safety is our no 1 priority rather than saying safety is not a priority.
Gives the Marketing Department something to work on avery 3 or 4 years and for the LCC's gives the publicity seeking CEO's (it seems as though they all want to be TV stars these days ! ) another opportunity to put their face on the TV again.