Thanks for the tip, I did ask my kid, here's what came out of it:
Took her to the store to buy a toy, she did and thought it was the best toy ever. After playing with it happily for a few years, she saw the neighbor's expensive toys and realized they were better they her's.
Now instead of being happy with the toy's she had, she wants what the other kid had. Instead of asking the neighbor to buy cheaper toys to "REDUCE THE GAP" between my kid's toys, I told my daughter to STFU and go grab me a beer out the fridge, because she chose those toys and shouldn't be ENVIOUS of what the neighbor had.
For a CEP to "reduce the gap" they have to have something better to offer. If CX was to pay based on experience and skill level like most other companies, CEPs would still be working in the mail room.