Quite agree, F3G. Hardly anyone's journey begins or ends at an airport. Rather, it's generally at a home, a hotel or an office. While some passengers flying Business or First will have their own chauffeur-driven conveyance at their disposal, most will take a taxi or drive. It is therefore important that all the elements of the journey fit together seamlessly. Door-to-door limousine service, or valet parking, kerbside meet-and-greet by name, skycap luggage service, fast track through security to lounge, and at the other end, disembarkation at own pace onto a dedicated airbridge, personal welcome and dedicated immigration and customs channels, skycap/valet/chauffeur service, a thank-you for travelling with us and goodbye. Combine all that with a warm onboard welcome, good service, IFE, food, space to work and peace and quiet, comfortable seat/bed, and gadgets/equipment that work, and the people paying thousands of pounds for the experience will be happy. Which airlines come close to providing all that? Some, though not too many; and I'm afraid not BA.