What's the problem? If you have nothing to hide, then why worry?
'cos there's a Security bloke staring at my nob on camera?
Bad enough some women ( most of whom aren't terrorists ) are reluctant to show their shoulders in public but now we've got a machine that gets their their tits out for strangers to see at the airport. The fact this new machine wouldn't have stopped Captain Underpants from setting his gentials alight on Christmas day hasn't stopped the "Something Must Be (Seen to) Be Done" brigade getting up to speed.
How long before someone famous has their image sent to the tabloids as they have something medical to hide?