Boondocker,
If you just read the PCCC website you would see:
We are cabin crew who see the need to collaborate with BA, negotiate and work in partnership with them towards a better future for all of us.
When we have established enough support for PCCC, we will ask BA for voluntary recognition of the PCCC. We are sure that by demonstrating a new, positive approach and by showing that we have a large number of interested crew members, BA will be happy to work together with us.