What about the "Blokes" who book those tickets to send other "Blokes" who work for their company on BA flights? Do we get any respect in your world?
I'm free to use any carrier I like. I choose BA because the routes they offer suit my purposes well and the prices are competitive. I could just as easily choose another airline or use surface transport.
As for "What are you going to do for me??" asked of the PCC:
There'll be no need for them to do anything for you. You and your dinosaurs will soon be out the door whilst people like Glamgirl and her colleagues pick up the pieces and attempt to work with other departments to build BA back up to the great airline that once it was.
You Sir, are an irrelevance quite frankly. I'm spending my company's money still booking BA because I have absolutely no doubt that BASSA will lose.