Air New Zealand has unveiled what it calls the first major improvement in economy class travel comfort in 20 years - beds.
BBC News - Air New Zealand offers couples beds in economy class
The airline's "Skycouch" is formed by foot-rests rising to the level of three seats; a blanket and loose normal-sized pillows complete the arrangement. Passengers would need to buy the three seats together.The passengers would also need to be ready to sleep together in small families or couples.
"For those who choose, the days of sitting in economy and yearning to lie down and sleep are gone," chief executive Rob Fyfe told reporters.
"The dream is now a reality, one that you can even share with a traveling companion - just keep your clothes on, thanks."
Developed in-house by Air New Zealand designers and engineers, about a quarter of all long-haul economy seats will convert to Skycouches.They will take up the first 11 rows in the economy cabin of the airline's new Boeing 777-300 planes.
Passengers will pay the standard economy fare for two seats and receive the middle seat for about half price.Presuming it's a couple that buys the seat, the total amounts to about NZ$7,600 ($5,400, £3,335) per person for a return flight to London.
article continues and not yet showing on ANZ's website, as thiswill be introduced later this year on the AKL/LHR via LAX route.