CSMs (Customer Service Manager/SCCMs) will do 2 days work managing on the ground working with the managers on the ground.
Sounds easy! The trouble is, we have had various work groups look at this since 2000 and have hit nothing but problems. It has been called CSD X and 'SuperCSD', the main sticking point being: if you have a job that needs doing you get someone to do it but in this case, if you have someone who needs a job its not always easy to see what that should be! Data protection has given a further headache around whether CSD's should have access to confidential personal files and what that might do to CRM. We used to have Fleet Directors who did that job but it was decided that it wasn't an effective way of managing our crew. To re-invent them 15+ years on is not exactly cutting edge people management. In aviation terms, its like trying to re-launch the Tri-star - great at the time but a bit passe!