Absolutely.
The number of times I've heard a manager say that they "benchmarked" my contract against other comparable operators.
Either the benchmark was against smaller or more common aircraft. Or a non-comparable operator.
Yet when they marketed their product they compared themselves to bigger and better operators.
Only natural I know, but it still is frustrating. Especially when you talk to your so-called "benchmark" and discover that you were being led down a muddy garden path.
So who should benchmark for us?