I'm very excited to see the new product tomorrow...but guys, please don't knock QF's new longhaul, which in terms of hard product, is probably one of the best out there! Especially in economy with the self serve bars, USB, power and RJ45 ports, foot nets, sliding seat base, Panasonic IFE, hard shell design. It's streets ahead of most competitors.
Premium is a market leader, Business is tried, tested and popular so that was expanded upon and First is simply a wonderful product. With the A380s space and different areas in each cabin to relax i.e. lounge and self serve bars as well as it's WiFi, it makes for a very pleasant long haul product which is seemingly being expanded on to the B747s and integrated into shorthaul on the A332s and B738s.
Catering in the Premium cabins is consistently ranked among the best by frequent flyers, especially when it comes to quality, the same goes for the wines.