Well it's certainly an interesting press release from Ethiopian.
It starts with 3 sentences of facts on what's known thus far about the incident (which is reasonable enough).
But it is followed by 5 sentences about how many destinations Ethiopian Airlines serves, how dependable it is (irony is abviously not their strong point), plus how many awards it has won (all be they the self-serving type awards from the 'aviation awards industry', which is a whole industry unto itself! ).
Imho, this is hardly the time for them to be banging their corporate drum.
Not to mention a single word of regret or condolence...
UV