Well it's certainly an interesting press release from Ethiopian.
It starts with 3 sentences of facts on what's known thus far about the incident (
which is reasonable enough).
But it is followed by 5 sentences about how many destinations Ethiopian Airlines serves, how dependable it is (
irony is abviously not their strong point), plus how many awards it has won (
all be they the self-serving type awards from the 'aviation awards industry', which is a whole industry unto itself! ).
Imho, this is hardly the time for them to be banging their corporate drum.