Look like your dismantle plan of getting rid of widebodies (to your relatives in the US), getting RJs, provide services to every Arab capital at least twice daily, finding niche market, and your claim of having the most extensive network in the ME are now being challenged by your neighbors. EY and QR are looking to match everything you put on the table. It would be very stupid to think that our neighbors do not have the same data, information, and analysis that you have. Now what? Niche market? Do you think that they do not know about it? The only reason that do not want to jump into Iraq market because, we who flew there know, that loading is not as high as expected. Remember "record high" booking? What a BS because we fly there and we know the fact that it is not a "record high".
Sorry to say, but airline is a very capital intensive business. And if your airline does not have that, then it is too bad because your competitors have plenty and willing to trade punches with you. Too sad to learn that your mission is to get this airline back into black so that Mumtalakat could exit with a hope of making some profit. But, with your neighbors willing to trade punches, your airline will most likely be knocked out. TKO.
What will then be your next excuse?