Staff travel may not sway people as you can get cheaper tickets from Easy Jet etc and it's a guaranteed seat.
Personally I haven't used staff travel in years. Never any spare seats when I want to go away.
True enough if you only use Staff Travel for holidays but it
would be a significant loss for many who commute several times a month by air. The likes of Easyjet don't (yet
) serve LHR and the LoCo tickets can often be much more expensive than an ID90.