....I said "Direct" !
You mean non-stop. You could say I am being pedantic but there actually is a massive difference. DL fly direct from MAN to LAS and IFAIK LAX via their two respective bases. CO, US and AA operate very similar operations TATL as well.
Also, I think those connections show that actually, there is:
1. No need for a non-stop service
2. The market is very much satisfied
Globespan failed for similar reasons to the JFK service - inconsistencies and the only way the route would work is with a long haul carrier that isn't OW...