So let me get this right...
U2 enter the market in 1995 with a simple no-frills carrier with a single class of seats
BA reduce fares to compete once U2 become some sort of competition
U2 go on, with FR to somewhat concur Europe
Now U2 are looking at installing basically what is a second class cabin onboard.
So basically we are now moving back in a circle - give it a couple of years and they will be offering a complimentary food service!