I've just discovered the website for Varsity Express, who are planning to operate a Jetstream 31 from (London) Oxford Airport to Edinburgh. They intend to have flights every weekday starting at the beginning of March with one-way flights from £49.
They are registered at Companies House
WebCHeck - Select and Access Company Information and are backed by a private consortium of British and Spanish investors previously involved in property development and the entertainment industry. The company claim to be "well funded with sufficient reserves to launch what will be the first of a number of planned domestic routes over the coming year." They are planning to operate a Jetstream 31 on wet lease from a charter company based at Humberside and are recruiting for a type rated Captain and cabin crew.
Anyone know anything further or have any comments?