The thing is its easy to not give a toss when you are in a safe and secure position watching the world crumble around you. Its a deep human trait and one that explains why the world is in such a mess.
Not caring about those that are being screwed over while you drive around in your L1011 demanding what you want is not dissimilar to turning the other cheek and driving by while someone is attacked on the street next to your car. Its why this industry is screwed. And the human race come to think of it. Only a few people will stop and get out of their cars to help. There won't be enough to make a difference. The rest will drive on by either making clucking noises about what a shame it is or just mutter well thats life, no more no less, it wasn't me so I don't care!