Originally Posted by
jetset lady
In my opinion, the airlines have always been their own worst enemy, especially in this area. After all, we bang on and on about the "Fine Dining Experience" whilst, seemingly forgetting that we are in the business of transportation. We are not a restaurant. We are not a cocktail bar.
I now what you mean, but look at many carriers' advertising, they do not portray the engines, or the route map, or have much beyond a peripheral mention of their transportation side, but show an elegant FA (and we are all sure that JSL is one such
) serving an elegant meal, rather than the guys up front with their heads in the Jeppesen and the navigation computer. So that is what customers are being told they get for their money.
After all, the differentiator between paying £200 in Y and £2,000 in F is not the transportation, which is achieved in exactly the same way for both. So the £1,800 differential is for more seat, more space, and a "fine dining experience".