How quickly people forget all the early go's they get in the winter. Or maybe they think they are a right, not a privilege...
So what, we have to work harder in the summer...
If I had my way I'd have a period of a month whereby no one got an early go, just to remind peope of the perks. I have actually mentioned the idea to management before, not sure if they took me seriously or not (probably not, but that's just my sphere of non influence), but it might just focus some people's minds.