The addition of Brisbane/Tulla is nothing unexpected. Yes, it has occurred at this point in time in response to Tiger, market demand and other factors, however the move also signals a hastening in QF's long term strategic planning, which has not changed in the past 5 years even with a changing worldly environment, and that is this - QF will revert back to a predominately International carrier, while retaining it's domestic City Flyer network only in the kanagroo tail.The rest of the domestic operation will gradually be taken up by JQ until the transition has been completed.
I am not interested in posting whether I agree or not with this strategy, just stating the facts.
However, sadly, but with reality,airline executives are in the absolute business of deriving profits for shareholders and themselves, at absolutely any cost. We all need to put to bed the fantasy of career longevity, reward for honesty and hard work or for 'going the extra mile'. Executive management will sacrifice jobs, culture and 'tail colours' to turn a profit that will benefit a select few.Nothing will prevent this, no outcry from the public or the employee's, no union, no protests and no threats from forum bloggers...