Originally Posted by A Lurker
You see my friend here is a classic case of a little information in the wrong hands!!!! - Whilst our number of passengers fell 4.4% in December 2009 compared to December 2008 - you also need to understand that we reduced our seat capacity in the same period ( for those of you who do not fly - in simple terms we reduced either aircraft or frequency of flights) over the same period by 4.2%
So in fact our passenger numbers where down circa 0.2% - and our load factor was actually UP 1.9%
Always glad to help
A case in point with your own explanation. Total passengers fell because we reduced availability, but load factor went up because of that reduced availability, not because of increased demand. Furthermore, whilst load factor went up, yield nose dived, so there is no good news to be found in those numbers.