Mumtalakat has to be more long term in their vision.
Hogan was heard commenting in an interview on the benefits of one of the biggest orders Etihad made, saying, "Etihad is now benefiting from deliveries made 18 months ago".
Gulf Air has to see beyond next week or next month or even next year when they brainstorm their strategies. At the moment, Gulf Air can not even see it's own feet.
If they keep on bringing in new CEOs, the first thing these guys do is look at the situation and act on a knee jerk reaction to solve the problem without considering the history of the airline, the future strategies already in place from a national view, the surrounding competition, the consequences on unemployment, in other words the profound medium to long term effects this will all have on Bahrain.
If he cancels orders, there is penalties to consider and you cannot 'cancel a cancellation'. Why not keep the orders until the last possible moment until the dust settles and it is easier to assess the company's circumstances? Have a 'wait and see' approach? What happens if there was a great need when the time came? It's too late to order then. You can always sell order slots.
His solution is to bring in Royal Jordanian E-Jets. I agree with brassplate
for once. My exact sentiments, it reeks of cronyism. Enough said.
Gulf Air should now go ALL OUT. They should be ordering the best aircraft, with the best IFE. They already have the best in-flight service, the best morale amongst GCC cabin crew, the best training and safety standards, the best and free-est country in the Gulf, GF has the best cultural history, the best network..so why the hell not the BEST AIRLINE?
My stipends worth.