From my perspective, as a GA pilot the airlines won't want to have to pay extra for service. The airports will not want to take the hit either, but licenced fields with commercial traffic will have little choice.
Other airfields with a choice will decide to go no-radio or use Safetycom. I flew with a pilot yesterday who could not handle working non-radio and it was scary.
We, as pilots should make sure we make our own responses to this consultation - IN OUR OWN WORDS. Don't rely on our representative bodies who have only around 30% of GA pilots on their books.
Ofcom make it clear that safety is the responsibilty of the CAA. They are only interested in the efficient and cost-effective use of the spectrum. We need to focus on the safety element, in particular the risk to commercial aviation if we lose local GA A/G/ATIS etc.
This is a nasty proposal from Ofcom, but government need to hear from us with reasoned arguments to stop this happening