He must have been misquoted.
Surely he would have said this..
"One of our key objectives is to plan to build a cohesive culture that engages all employees and facilitates lasting improvements across the organisation"
Management have no intention of engaging mainline pilots. They simply view them as overpaid liabilities that have to be strung along until it doesn't matter anymore.
If they were serious they would make some effort to fix the things that are no cost or minimal cost items...like staff travel, jumpseats etc. They are good on the talk but long ago forgot about the walk.
So long as the Qantas pilots only whinge a lot but keep on beavering away why would they care?
The divide and conquer game is probably at checkmate already.