Following the sale, regular lead-in fares will start from $349* one way on the net, around 15%^ cheaper than what is currently available with the only other competitor airline servicing the non-stop route.
15% cheaper aint much. Add your typical Virgin baggage fees and might need to buy a meal for the long trek and we are not talking 15% cheaper than ANZ who are all inclusive.
The price seems excessive for a 5hr~ flight on a LCC, and that is just the base fare with nothing added.