Muizenberg,
The EK Crew need to be more assertive when the Seat Belt Signs are on
This is not EK specific at all. I have seen it only recently with LH, SA, KL, and you name them - even to the point where I was about to intervene and ask F/As to insist my fellow pax remain seated, and buckled up. Having said that, the balance between being assertive and putting a good face to the matter is always a difficult one when you want to 'present' a good, and seemingly relaxed, cabin service product.