Hey Bagso, apologies for the tripe. It was a little bitter, sorry.
Worth remembering that hub and spoke airlines are a little schitzo. When BA flew directly from GLA-JFK, other parts of BA were very keen to route people GLA-LHR-JFK, on the same day, arriiving in the US at roughly the same time.
What's a great idea to one department, is anathema to someone trying to fill a shuttle. Screw BA anyway, they're dead men walking into 2010. They're already trying to bribe Executive Club members not to flee to airlines with fewer BASSA / UNITE harridans.