Perhaps your reasoning is tainted by bad experiences
Enough people have that, and a LOT did if you recall, and you're dead. GSM was contracting long before the recession hit, they got stung and the expansion didn't pan out. STN went, MME closed, LPL didn't work out, 767s went on lease, PAX had to fly on B737s across the atlantic with no business class seating that many booked.
The spin that ACMI was money making was revealled to be be that ACMI was breaking even as Scottish scheduled flying contracted further. They even gave up on Canada which is not exactly a small market.
Finally and abilty to find the front page by having your ETOPS clearance removed does not engender people to book with you. Was no one in commmercial or operational control at Collinton?
Doesn't matter how many nice people work there if you have no one in clear control with a working strategy. That's the harsh truth.