Good publicity finally
However...
The 33000 Ton CO2 reduction they claim might actually be offset - to an increase, due the recent increase in baggage allowance. Also the ID50 tickets and increased baggage allowance given to reporters, possibly to get this warm fuzzy article, and future ones.
Whoever wrote this article must have been giggling like a schoolgirl the whole way through. If they had a clue.
CO2...
Again the crew take the hit in this issue. Cabin crew baggage reduction... Increase in the pax amount, (and hence reduction in revenue from over weight baggage). Increase in CO2
Operating old inefficient aircraft, and trying to cancel the orders of the efficient replacements. Unnecessarity high CO2
Carrying an FCOM library, 2 to 3 times as heavy as it needs to be because it contains info for the whole fleet. And no one can be bothered directing staff to make them specific to AC. CO2 (not to mention safety issue)
Allowing 3000 'surplus to requirement' staff drive to work. Some only to sign in in their PJ's then go home. (seen it myself) CO2
Many more. To be credible on the 'CO2 bandwagon' you actually have to make some real initutives. Not just make press.