Doesn't it all sound horribly reminiscent of Michael Edwards and British Leyland?????
"Make it pay! Or close it down!"
Except this time, it's the City rather than Mags calling the shots. And compared to a pack of baying Investment Bankers, Mags was a poodle.
Remember BL? Staggered on a decade or so longer, first under Japanese then German ownership then flogged off to a gang of asset strippers before finally being closed down for good and any assets dumped at cents on the dollar to China.
And they say history repeats itself.