As a once diehard supporter of HP and former owner of numerous of their printers and computers, a while back I completely gave up on them. The bloatware and adward and popups played a role, but there also seems to have been a noticeable drop off in product quality and innovation.
For printers, I have been far more impressed by Canon (though it takes some effort if you're a Linux user). IMO a number of PC makers surpassed HP yonks ago, which was the last time I owned one.