The origional travelmole article suggests that Tourism leaders in the region will be involved. Mentions nothing about business leaders like you would suspect from any KLM announcement. Im certainly not ruling it out as 21 flights a week have been stated in the Donny Free Press, however it could in reality be Easyjet that are due to announce the routes.
windshear12 does seem adament, plus as aidoir points out, more than one airport that KLM dont fly to appears in the drop down menu on the website, as far as i know that is where todays rumour has come from.