his understanding of how the game had changed around the world and what this meant for QF was spot on
I can't let that go. It's just BS. He cannibalised the airline and ran it as a cash cow (in order to sell it). Short term profit, long term agony- which is evident in the bind it finds itself in now (and going forward). A further key to its survival was its protection from competition- something most other legacy carriers do not have. Dixons "great leadership"?
BS.
And last but not least Jetstar is the future not QF because Jetstar like the Virgin is targeted at the real market for air travel, younger people, the less flush with cash and the time rich but penny poor
Really? You want to target market at people with no money?..............nope, thought about that and still don't get it.
The
real issue is here
so QF International will continue to diminish as it bleeds its business and first class customers to other carriers
Why wouldn't QF address why the moneyed customers are going elsewhere?
I have constantly questioned why the airline is moving toward lowering it's yield. Read the annual report. That is, ultimately, the only place the "Jetstar strategy", Dixons brilliant legacy, can take you.