Come-on guy's, he MUST be genuine!
Please note the following evidence:
1. SAS beret
2. SAS tie-pin
3. SAS blazer badge
4. SAS badge in centre of poppy
Finally, "the clincher":
Its a well known fact amongst those "in the know" that the SAS just love to advertise!
So, there you are, I rest my case!
lsh